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The Dali is located in St. Petersburg, Florida, and boasts one of the largest collections of Dali’s work. Salvador Dali is a Spanish surrealist artist. The logo is a strong wordmark, ending with a curvy “I,” inspired by Dali’s fascination with bending reality, and the helical staircase in the museum (like a strand of DNA which Dali was famously intrigued by). The “I” is also a representation of the feminine aspect of Dali’s life, his muse and wife, Gala.
