LUCE CHOCOLATE

Luce Chocolate is a conceptual brand identity for a luxury chocolatier based in Siena, Italy. My target audience are people who appreciate beauty and quality. Playing off the idea of a heavenly chocolate, I referenced religious symbology in the name Luce and with doves as the main brand identity. Supporting illustrations showed celestial bodies such as the moon, sun, and  stars, as well as cocoa bean plants in the corners.